Ille De Cocos: The Journal

Ille De Cocos Journal

The Art of Superposition

Ille De Cocos Merino Cropped Sweater

French for "layering", Superposition is my number 1 personal style goal and inspires each and every Ille De Cocos design. Back in December, a lovely french lady wondered into my pop up shop on Belgravia's Elizabeth Street. I remember exactly what I was wearing that day, only because she asked me how I'd achieved my look. "I have a wardrobe full of layers" was my reply and explained that I wore most of my items throughout the year, layering up or down to create different looks depending on the season and occasion. A few days later, she returned with a suitcase full of pieces she was determined to get more wear out of. A fantastic experience for me, we created looks from her wardrobe that were unique to her and for the first time I put my own style into a series of top tips:

1. Build a capsule wardrobe

Since my mid-twenties, I have been sub-consciously building what I have come to know as my "capsule wardrobe": a collection of well-made investment items that are easily layered up or down, creating a wardrobe that is timeless, effortless and versatile.

2. Invest

An accumulation of smart choices....Pieces that to some might be deemed as a little plain from afar, I am in the habit of getting up-close-and-personal to discover those subtle, unexpected details; contrast-colour stitching, perfect french seams, intricate internal trims. These are the things that make my heart beat faster. When adorned with my usual classic denim/ cute skirt and box-fresh combo, these details are magnified. I walk taller, because they feel incredible to wear, each detail, a badge of incredible craftsmanship and inimitable style, so I continue to invest.

3. Be bold in some areas

Chloe Loves To Shop wears Ille De Cocos

Everyday I create a unique outfit from a wardrobe full of investment items, from classically cut shirts and blouses in pure cotton and silk, denim in my preferred skinny and boyfriend silhouettes from white to blues to black and in varying stages of distress. Plus of course my go-to collection of Ille De Cocos layers. I reinvigorate my looks with playful slogans, pops of colour and texture (sheepskin in the colder months and tulle pretty much all year round), as well as generous splashes of metallic. Where shoes and bags are concerned, the pendulum swings between minimalist and maximalist on a daily basis - whatever lifts my spirits.

4. Be playful with your layers

N4Mummy wearing Ille De Cocos

I love playing with layers, from slim to regular to oversized, from cropped to longline, with side-splits, zips and cold-shoulders, these subtle details will make each outfit unique if layered in the right way. With great foundation essentials, you can feel comfortable and chic and add interest to your outfit. I avoid layering essentials that are clingy, preferring pieces that gently skim my curves such as our new linen collection or bias-cut silk camisoles like these from Parasol Rose. These pieces add interest in texture, and the peep-through of fabric that comes with layering creates the perfect effect of superposition. Classic shades will be easier to layer, but as you build your collection of essentials you can experiment with a few colour pops for added interest.

I'm dedicating this blog post to Corinne, my new friend in Belgravia. We now share not only a name (my middle name is also Corinne) but also a passion for the art of Superposition. 

By Deola

Founder of Ille De Cocos

Post features looks styled and modelled by Chloe Loves To Shop and N4Mummy.

The Navy Effect

Ille De Cocos Cape Sweater Navy

We've made no secret of our love for Navy Blue. Since launching Ille De Cocos last September, Navy has remained at the heart of the collection and as summer draws to an end and a new Autumn season dawns, we can't help but look forward to that first chill that has us sinking into something deep, rich and navy.

Navy is not the new anything. It is and always has been a colour of quiet nonchalance...Confident and self-assured...And totally "un-showy". It delivers instant chic to your look and is always effortless.

I often hear talk of wardrobes that are "full of black"...I sift through a sea of moody navy blues and there is never too much, for it is a true and trusted wardrobe ally.

Navy elevates.

This Autumn we're pairing navy with core denim shades of black, classic blue and white, as well as embracing head to toe navy-on-navy dressing.

Shop the edit.

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Chelsea Pop Up Boutique - save the date!

Ille De Cocos Pop Up Shop - Kings Road, Chelsea

We have an exciting season of Pop Ups and exclusive events ahead, starting with our Chelsea Boutique on London's iconic Kings Road, this September.

For chic mamas and babies, you will find a gorgeous edit of clothing and accessories from Ille De Cocos soft essentials to leather bags and even cashmere for little ones. Come along and browse the collections in our chilled-out setting. Located conveniently near Chelsea's infamous Bluebird Café.

Plus exclusive offers for Ille De Cocos newsletter subscribers, available in store. Sign up here to stay in the loop.

THE SEPTEMBER CONCEPT STORE

2nd - 22nd September

Lower Ground Floor, 340 Kings Road, London SW3 5UE.

Participating Brands:

Ille De Cocos, Madame Pompon, Layana London, Catwalk Baby, Little Citizens, Carbonita Kids, Merci Maman Gifts, Nibbling, Love In Kyo, House of Bibs.

AW16 preview evening: Highlights

On a balmy evening in June, we staged a takeover at our resident Wolf & Badger store in Notting Hill, to preview our new Autumn Winter collection to a private audience...

With effervescent sounds courtesy of The Spot LDN and stunning window and in-store graphics from Silverlining Print, it was a pleasure to partner with some of London's finest independent businesses to create an evening to remember.

What we ate: Thoughtful canapés from dip connoisseurs, Skinny Dipping. (The carrot and harissa was heaven sent). Delicious gourmet popcorn from Joe and Seph's.

What we drank:  Skinny Prosecco (warning: much nicer than normal Prosecco, plus the low sugar content means you can drink more of it!)

 Photographed by Annalisa Bruno.

Ille De Cocos Autumn Winter collection previewIlle De Cocos Autumn Winter 2016 collection preview

Ille De Cocos Autumn Winter 2016 Preview Evening

Ille De Cocos Autumn Winter 2016 collection preview

Ille De Cocos Autumn Winter 2016 collection preview

Ille De Cocos Autumn Winter 2016 collection preview

Ille De Cocos Autumn Winter 2016 collection preview

Ille De Cocos Autumn Winter 2016 collection preview

Ille De Cocos Autumn Winter 2016 collection preview

Ille De Cocos Autumn Winter 2016 collection preview

Ille De Cocos Autumn Winter 2016 collection preview